Moriah Asset, a reference in health and well-being, has investments valued at R$1.86 billion

In the Spotlight

Bloomberg Línea analyzes the growth of the company, led by Fabiano Zettel, and its impact on the wellness market

Non-alcoholic drinks gain ground and boost the wellness market

In the Spotlight

Fabiano Zettel discusses the growth of the segment, in Brazil and worldwide, in his debut article as a columnist for IstoÉ Dinheiro

Moriah's investments are highlighted in TikTok Shop's focus on health and wellness

In the Spotlight

Desinchá, Guday, Power Focus, Push & Pow, Better BE and Rowa Store are among the brands invited by the platform in this first phase

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Moriah ranks among Latin America's leading investors in health and wellness technology

* Trends * Wellness investing * Mergers and acquisitions

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Moriah Asset, a reference in health and well-being, has investments valued at R$1.86 billion

Bloomberg Línea analyzes the growth of the company, led by Fabiano Zettel, and its impact on the wellness market

LEARN MORE

Non-alcoholic drinks gain ground and boost the wellness market

Fabiano Zettel discusses the growth of the segment, in Brazil and worldwide, in his debut article as a columnist for IstoÉ Dinheiro

LEARN MORE

Moriah's investments are highlighted in TikTok Shop's focus on health and wellness

Desinchá, Guday, Power Focus, Push & Pow, Better BE and Rowa Store are among the brands invited by the platform in this first phase

LEARN MORE

Moriah Asset invests in Solo Snacks to accelerate expansion and innovation

A R$2.6 million investment in Solo Snacks, acquiring 30% of the company. The aim is to accelerate the growth of the natural snacks brand, expand production and improve distribution

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Moriah Asset enables the first wellness and longevity project at the Itaú Hub

Action aims to promote business, assess habits and lifestyles, and encourage sports and community activities

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Well-being will be a decisive factor in the purchase of any product, shows the world's largest trade fair for healthy products

Fabiano Zettel, founder and CEO of Moriah Asset, Brazil's first investment vehicle specializing in the health and wellness sector, provides special coverage of the largest trade fair Natural Products Expo West 2025 for IstoÉ Dinheiro.

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World's largest health fair has prebiotic drink to reduce Ozempic side effects

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At the world's largest health fair, the drinks industry is betting on alcohol-free cocktails to attract young people

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Pet food is one of the highlights on the first day of the world's largest trade fair for healthy products

Fabiano Zettel, founder and CEO of Moriah Asset, Brazil's first investment vehicle specializing in the health and wellness sector, provides special coverage of Natural Products Expo West 2025 for IstoÉ Dinheiro.

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Norte Media: Moriah Asset's new investment

Businessman Fabiano Zettel's investment vehicle is the new partner of the company that owns the Guday brand, a creatine in the form of gummies.

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Bruno Rohlfs talks about the trajectory of Push & Pow at Moriah Talks

The founder of the natural energy drink brand is interviewed by Fabiano Zettel in the latest edition of the second season of the podcast

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Moriah Talks welcomes professional triathlete Thiago Vinhal

Fabiano Zettel interviews the sportsman who is redefining high performance in sport and business

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Dr. Barakat talks about integrative medicine at Moriah Talks

A doctor considered one of the greatest authorities on the subject is featured on the podcast led by Fabiano Zettel

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Moriah Talks tells the story of influencer Manu Cit

In the second episode of the season, Fabiano Zettel talks to the creator of the supplement brand Guday, a benchmark for young entrepreneurship in Brazil

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Solo Snacks

Solo Snacks, founded in 2019, is a Brazilian healthy snack brand. Led by Anderson Misumi, one of the founding partners, it has the broadest portfolio in the category in the country, made up of twelve products, including freeze-dried fruit, puffs and vegetable chips, all 100% natural. Its goal is to be recognized as the leading reference in next-generation snacks.

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Fabiano Zettel debuts second season of Moriah Talks podcast

The podcast's first episode features former tennis player and now businessman Bruno Soares

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Moriah check sweetens Freeze sugar-free ice cream

The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel

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Freeze

Launched in 2023, Freeze is a healthy fine ice cream company, free from gluten, sugar and lactose. Designed to cater for both people with dietary restrictions and those looking for a healthier lifestyle without sacrificing taste, it is committed to innovation and customer experience to grow on four main fronts: delivery, physical stores, restaurants and selected emporiums, in cities such as São Paulo and Rio de Janeiro.

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Juju Norremose is the interviewee for Ep 5 of Moriah Talks

Fabiano Zettel talks to one of the country's leading wellness influencers and partner of Haoma, a healthy chocolate company

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See Business reports Moriah Asset's investment in Army

The R$10 million contribution will support the fashion brand's expansion plans with physical stores, the publication points out

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Army

Founded in 2018 by entrepreneur Conrado Almeida, Army is a fashion tech pioneer in the athleisure fashion market in Brazil. It develops fitness clothing for everyone seeking health and well-being, with comfort and style for everyday life. With a hybrid design, the brand's garments are made from high quality technological fabrics to be worn both during physical activity and in casual environments.

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Les Cinq's CEO interviewed on Ep.4 of Moriah Talks

Podcast led by entrepreneur and investor Fabiano Zettel welcomes the founder of the academy voted the best in the world

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Third episode of Moriah Talks launched

Podcast presented by entrepreneur and investor Fabiano Zettel with guest influencer Gabriela Morais

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Les Cinq unit now has a gastronomic space

Rodrigo Sangion, founder and CEO of the gym chain invested in by Moriah Asset, launched the novelty in Jardins

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Fabiano Zettel takes part in Caio Carneiro's podcast alongside Felipe Titto

In the episode, the guests told us how they got started, how they choose the businesses they are partners in and gave tips on how to choose a business opportunity

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"Psychological health is the new wave, which will soon arrive here"

According to Fabiano Zettel, at the Sangion Summit 2024, the segment already concentrates the greatest number of launches and attention abroad

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Fabiano Zettel launches podcast on the wellness market

Moriah Talks will be hosted by the entrepreneur and investor, who will interview guests from the health and wellness industry

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Moriah's investment in Oakberry is featured in Exame and BJ

R$100 million investment by Fabiano Zettel's asset in Georgios Frangulis' company will go towards international expansion

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Fabiano Zettel will be one of the speakers at the Sangion Summit

Founder and CEO of Moriah Asset will speak on a panel about health and well-being and investment opportunities in these markets

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Oakberry

Oakberry is a lifestyle brand created by entrepreneur Georgios Frangulis from acai-based foods. A global leader in franchising in the healthy fast-food segment, the company stands out not only for the quality of its products and the promotion of fast, tasty and nutritious food, but also for its aim of contributing to the structuring of the açaí production chain in a sustainable way.

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Market for natural and organic products grows in Brazil

Fabiano Zettel, CEO of Moriah, says that expansion is a reflection of greater consumer awareness of the positive impacts of these products on health and the environment

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Moriah's entry into Push&Pow is highlighted in Exame

A R$4 million contribution will be used by the natural energy company to increase production and sales by more than 11x

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Push & Pow

Push & Pow is Latin America's first brand of natural energy drinks based on matcha, a ground green tea concentrate that has been known for thousands of years for its positive effects on health. With a modern design and marketing, its main product, Pow, sold in cans, was created to meet the behavioral demands of the younger generation and women, left in the background by the traditional energy drink market.

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Moriah, Naturanic and Desinchá take part in trade fair in the USA

Asset and investee companies follow trends and look for customers at the world's largest health food event

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Moriah's entry into Haoma is news in Pipeline

Valor Econômico newspaper's business website highlights the chocolate manufacturer's valuation at R$100 million after the investment

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Moriah and Naturanic in the international press

US$ 2 million in Series A round for ultra-healthy food startup will fund expansion in the US

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Haoma

Created with the aim of combining a healthier lifestyle with the production of high-quality, nutrient-rich chocolates, while respecting nature, Haoma gained prominence and scale very early on with the entry into the business of influencer Juju Norremose, the brand's poster girl. Producing everything from almonds to bars, the company focuses on products made only with natural, sustainably grown ingredients.

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Naturanic

Created from Brazilian biodiversity, Naturanic is a brand of healthy products that are 100% natural, organic, vegan, not genetically modified and with no added chemical preservatives or artificial sugars. Its purpose is to help develop the organic market in Brazil, through the purchase of raw materials and training. Launched in 2021, it will focus its sales exclusively on the US market.

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Exame highlights Moriah's investment in Desinchá

A total contribution of R$ 45 million will be used to strengthen the operation and finance the brand's expansion in the United States

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Fabiano Zettel is the interviewee on the New Deal podcast

CEO of Moriah Asset talks to presenter Gabriel Monteiro about investing in the health and wellness sector

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Moriah's investment in Frutaria SP, Empório Frutaria and Néctar no Painel

The purchase of a stake in the stores of the three brands created by Claudio Carotta was featured in the Folha de S.Paulo column

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Feed me up

Feed me up is a brand dedicated to healthy eating. It produces and delivers dishes, snacks and portions so that customers can maintain a balanced, nutritious and tasty diet on a daily basis, based on high-quality ingredients at an affordable price. Its portfolio includes more than a hundred dishes, including meat and vegan options, as well as gourmet lunch kits for a week, which can be customized.

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Frutaria São Paulo and Empório Frutaria

Frutaria São Paulo and Empório Frutaria are innovative healthy food chains. The menu consists of dishes prepared with excellent quality ingredients, without pesticides, designed mainly for people who practice physical activity. All the stores have bicycle racks and space for dogs. Emporio Frutaria also sells healthy food from small producers.

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Sangion Summit opens with edition in São Paulo

The new events label, conceived by the founder of Les Cinq Gym, deals with topics such as entrepreneurship, health and brand positioning.

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Moriah and OAK Racing Team in the Porsche Carrera Cup

The race held at the Interlagos race track marked the beginning of the partnership between the brand and the team.

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Disinchá

Desinchá is a health and wellness company that sells drinks, such as teas and coffees, and food supplements, such as collagen capsules and vitamin gummies, as well as melatonin capsules, propolis and other healthy and natural compounds. Founded in 2017, the company now has operations in Brazil, the United States and Europe, selling products with irresistible flavors for those who cultivate healthy habits.

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Les Cinq

Les Cinq Gym is a gym with high-tech resources, personalized service and luxurious surroundings, different from traditional gyms. It was created by personal trainer Rodrigo Sangion, who is now the company's CEO. Sangion was also responsible for developing the training methodology used at the gym, considered one of the best in the world, according to the renowned company MXM Medallia.

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Be OOH

One of Brazil's leading airport media companies, Be OOH creates connections between brands and air travelers by combining human behavior insights, an exclusive media inventory in Brazil's main airports and creativity, making every moment of the air traveler's journey a unique opportunity for emotional connection, entertainment and engagement for brands.

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Moriah Asset, a reference in health and well-being, has investments valued at R$1.86 billion

Non-alcoholic drinks gain ground and boost the wellness market

Moriah's investments are highlighted in TikTok Shop's focus on health and wellness

All articles on our blog

Moriah ranks among Latin America's leading investors in health and wellness technology

Moriah Asset, a reference in health and well-being, has investments valued at R$1.86 billion

Non-alcoholic drinks gain ground and boost the wellness market

Moriah's investments are highlighted in TikTok Shop's focus on health and wellness

Moriah Asset invests in Solo Snacks to accelerate expansion and innovation

Moriah Asset enables the first wellness and longevity project at the Itaú Hub

Well-being will be a decisive factor in the purchase of any product, shows the world's largest trade fair for healthy products

World's largest health fair has prebiotic drink to reduce Ozempic side effects

At the world's largest health fair, the drinks industry is betting on alcohol-free cocktails to attract young people

Pet food is one of the highlights on the first day of the world's largest trade fair for healthy products

Norte Media: Moriah Asset's new investment

Bruno Rohlfs talks about the trajectory of Push & Pow at Moriah Talks

Moriah Talks welcomes professional triathlete Thiago Vinhal

Dr. Barakat talks about integrative medicine at Moriah Talks

Moriah Talks tells the story of influencer Manu Cit

Solo Snacks

Fabiano Zettel debuts second season of Moriah Talks podcast

Moriah check sweetens Freeze sugar-free ice cream

Freeze

Juju Norremose is the interviewee for Ep 5 of Moriah Talks

See Business reports Moriah Asset's investment in Army

Army

Les Cinq's CEO interviewed on Ep.4 of Moriah Talks

Third episode of Moriah Talks launched

Les Cinq unit now has a gastronomic space

Fabiano Zettel takes part in Caio Carneiro's podcast alongside Felipe Titto

"Psychological health is the new wave, which will soon arrive here"

Fabiano Zettel launches podcast on the wellness market

Moriah's investment in Oakberry is featured in Exame and BJ

Fabiano Zettel will be one of the speakers at the Sangion Summit

Oakberry

Market for natural and organic products grows in Brazil

Moriah's entry into Push&Pow is highlighted in Exame

Push & Pow

Moriah, Naturanic and Desinchá take part in trade fair in the USA

Moriah's entry into Haoma is news in Pipeline

Moriah and Naturanic in the international press

Haoma

Naturanic

Exame highlights Moriah's investment in Desinchá

Fabiano Zettel is the interviewee on the New Deal podcast

Moriah's investment in Frutaria SP, Empório Frutaria and Néctar no Painel

Feed me up

Frutaria São Paulo and Empório Frutaria

Sangion Summit opens with edition in São Paulo

Moriah and OAK Racing Team in the Porsche Carrera Cup

Disinchá

Les Cinq

Be OOH

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