Entrepreneur Bruno Rohlfs, founder of the matcha-based natural energy brand Push & Pow, is the guest on the closing episode of the second season of the Moriah Talks podcast, hosted by entrepreneur and investor Fabiano Zettel. 

In the interview, launched on Wednesday, January 22, Rohlfs tells how he managed to bring a still new concept to Brazil and how he is using this concept to create an authentic brand that resonates with Generation Z, in a market estimated to be worth more than US$ 4.25 billion globally.

It also deals with the challenges of starting practically from scratch and the strategic decisions that have shaped the trajectory of the company, which is creating a new consumer behavior in the country, going beyond a simple product and promoting a change in people's lifestyles.

You can watch and listen to the episode here and here.

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See also

Don't miss the previous four episodes of the second season of Moriah Talks. In them, Zettel welcomes professional triathlete Thiago Vinhal, former tennis player Bruno Soares, influencer Manu Cit and Dr. Mohamad Barakat, founding physician of the Barakat Institute.

The first black man to compete in the world's most prestigious triathlon event, the Ironman World Championship in Kona, Hawaii, coming 13th, Vinhal today combines an intense training routine with life as a speaker, mentor and entrepreneur, sharing his purpose of impacting lives through high performance and well-being. He recently became a partner and ambassador for Push & Pow, bringing his trademark mantra "Let's push!" to the brand.

After representing Brazil in three Olympic Games and making history on the world tennis circuit by winning six Grand Slams, Soares now dedicates himself to business with his holding company, Madfish Group, which focuses on transformation and innovation, combining sport, health and education. 

A social media phenomenon with more than four million followers, Manu Cit is a young entrepreneur and influencer who has been conquering the health and wellness market with her innovative brand of supplements, Guday.

Dr. Mohamad Barakat is one of the leading authorities in integrative medicine, a specialty that promotes a holistic view of health, considering the patient as a whole, with an impact on quality of life and longevity.