Investments

Our investment thesis is anchored in the population's behavioral changes towards healthier habits and lifestyles, and the need for brands in the sector to receive strong marketing investments.

Although the wellness market in Brazil is already worth around R$ 550 billion a year and is among the 12 most representative in the world, it still has a lot to grow. According to research by the Global Wellness Institute (GWI)globally, the pace of growth is expected to be 7.3% per year until 2028.

In addition to wellness companies with high growth potential, the media sector, another of the fund's targets, is attractive because of the possibility of generating synergies with health and wellness brands in brand building, a key factor for success in the service and consumer goods sectors.


Investment Portfolio: