Healthy eating
The wellness market is developing at a rapid pace in Brazil and around the world. It is already one of the most representative and is growing at around 10% a year. Even so, some of its niches are practically unexplored in Brazil, due to specific characteristics of the market. This is the case with gourmet restaurants aimed at those who practice physical activity, which offers excellent opportunities for companies with the right business model.
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Healthy eating
Gourmet restaurant chains with menus designed for those who practice physical activity
SCENARIO
High growth potential and low competition
Gourmet restaurant chains with menus designed for those who practice physical activity
HIGHLIGHTS
Gourmet restaurants aimed at people with healthy habits and who practice physical activity have growing demand, limited competition and good margins.
Innovation
The restaurant market serves around 80 million people a month and generates R$170 billion a year in Brazil, according to the Foodservice Brazil Institute (IFB). But gourmet restaurant chains offering healthy food for fitness enthusiasts are still very rare.
High fidelity
The low level of competition, coupled with the trend towards more nutritious and balanced meals, makes it easier to build customer loyalty and strong brands among the pioneers in the market. Although the initial investment in the gourmet segment is higher, in this case it allows higher profit margins to be established compared to conventional restaurants.
Entry barrier
Some regions of Brazil are famous for their healthy lifestyles. This is the case in Rio de Janeiro, with its juice houses, for example. But there are few entrepreneurs who combine in-depth knowledge of the health and wellness market and gourmet restaurants in Brazil. Another barrier to entering the market is the shortage of skilled labor.
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