Lifestyle
Technological advances and cultural transformations often lead to profound changes in lifestyles and consumer habits. In recent years, one of the most obvious transformations has been the search for a healthier lifestyle, even in the midst of the intense routine of large urban centers, which often limits the time available for dietary care.
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Lifestyle
Healthy fast food to make it easier for those looking for quality of life in the midst of a busy routine
SCENARIO
Desire to reconcile a busy routine with healthy eating
Healthy fast food to make it easier for those looking for quality of life in the midst of a busy routine
HIGHLIGHTS
Building alifestyle brand that aligns products and marketing messages with the values, interests and aspirations of a target audience has a number of advantages. Especially when there is a clear and broad audience to be served.
Emotional connection
Focusing on a specific audience profile deepens understanding and makes it easier to identify consumer desires. As a result, lifestyle companies are able to create products that resonate with shared emotions and values, and end up establishing strong bonds with customers.
Loyal customers
Emotional connection and identification with the lifestyle can lead to greater customer loyalty. Consumers who identify with the brand are more likely to buy repeatedly and become brand advocates.
Diversification potential
Lifestyle brands often have room to diversify their product range to meet the different lifestyle dimensions of their consumers. From a core set of values, it is possible to develop a series of related services and complementary products.
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