Healthy ice cream
The ice cream industry had a global turnover of US$ 113.4 billion in 2023 and is set to grow at an annual rate of 3.9% per year until at least 2030. With this, it should reach US$ 147.7 billion, according to a study by Grand View Research (GVR). Growth is mainly driven by premium products, the launch of more flavors and healthier alternatives, such as lactose-free options. Brazil, despite not being one of the world's main markets, is following the trend.
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Healthy ice cream
Healthy fine ice cream brand, with a strong innovative profile and attention to sustainability
SCENARIO
Growing demand for quality products, new flavors and healthiness
Healthy fine ice cream brand, with a strong innovative profile and attention to sustainability
HIGHLIGHTS
The concern for health and well-being, which has intensified in the wake of the pandemic, is also influencing the ice cream market, with growing demand for new, healthy and sustainable products.
Relevant market
The Brazilian ice cream market has an annual turnover of more than R$14 billion, with consumption exceeding one billion liters, according to the Brazilian Association of Ice Cream Industries (ABIS). In this scenario, demand is growing for more inclusive and innovative quality products that don't compromise on health or taste.
Emerging demand
The increase in disposable income in developing countries like Brazil is driving the consumption of ice cream as an affordable treat. Combined with the preference for novelties and differentiated products, the trend tends to benefit companies with a high capacity to innovate in flavors and formats.
Sustainability on the rise
Sustainability is a growing concern in the post-pandemic scenario in Brazil and around the world. Brands that promote a lifestyle aligned with values and practices with a positive environmental impact tend to have a competitive advantage in a market that has more than 11,000 companies in Brazil alone.
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