Airport media
OOH (Out of Home) media offer advantages over traditional media and, as a result, are growing in Brazil. A survey by Kantar indicates that 89% of the population is already impacted in some way by media of this kind, often associated with creativity and technology. OOH media in airports, in particular, offers specific additional benefits due to the unique environment in which it is inserted.
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Airport media
Running digital media campaigns in Brazil's main airports
SCENARIO
Privileged position in competition with other media
Running digital media campaigns in Brazil's main airports
HIGHLIGHTS
Among the main advantages offered by Out of Home (OOH) media at airports are the timely visibility of campaigns and prolonged exposure.
Diverse audience
Airports are high-traffic locations with a diverse audience that includes business travelers, tourists and transit passengers. It's an environment in which brands have the opportunity to reach an audience of high purchasing power and diverse geographical origins.
Visibility
People often spend a significant amount of time waiting before their flights. Prolonged exposure to OOH advertising allows brand messages to be absorbed more effectively.
Timely moment
On the way to the airport, in the waiting room or in the queue, travelers are usually more relaxed and receptive to information. It is also an environment perceived as high quality and reliable, which lends prestige and credibility to brands.
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