Frozen gourmet fitness foods

The hectic routine of modern life has boosted food options that offer practicality, and frozen food is one such option. According to a study by Kantar Worldpanel, 61% of the population in Brazil consumes products preserved at sub-zero temperatures. Of this total, 20% do so frequently. This is a market worth more than US$ 400 billion a year worldwide and growing at an annual rate of 5%.

Frozen food for those seeking healthier lifestyles

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Frozen gourmet fitness foods

Frozen food for those seeking healthier lifestyles

SCENARIO

Growing market and demand for innovation

Frozen food for those seeking healthier lifestyles

HIGHLIGHTS

The demand for frozen food is growing in the wake of the cultural transformations of modern life. But companies that focus on natural and grourmet products are unusual.

Health with convenience

The sale of gourmet frozen food, with precise weight and nutritional information, is a convenient and nutritious solution for a public that wants or needs to pursue healthier lifestyles. This is also a growing audience, as life expectancy and the population's income increase. 

Durability that favors scale 

Freezing dishes makes it easier to expand the business through a wider number of sales channels. As they are displayed in freezers for longer than perishable products, distribution costs are reduced. There is also greater flexibility to redirect production from one channel to another, depending on demand. 

Reduced operating costs

Selling frozen food allows for more efficient inventory management and a reduction in food waste, reducing operating costs and increasing profit margins. In addition, seasonality can be less of an impact, since frozen products have a longer shelf life, contributing to the stability of the business.

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