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Frozen gourmet fitness foods
Frozen food for those seeking healthier lifestyles
SCENARIO
Growing market and demand for innovation
Frozen food for those seeking healthier lifestyles
HIGHLIGHTS
The demand for frozen food is growing in the wake of the cultural transformations of modern life. But companies that focus on natural and grourmet products are unusual.
Health with convenience
The sale of gourmet frozen food, with precise weight and nutritional information, is a convenient and nutritious solution for a public that wants or needs to pursue healthier lifestyles. This is also a growing audience, as life expectancy and the population's income increase.
Durability that favors scale
Freezing dishes makes it easier to expand the business through a wider number of sales channels. As they are displayed in freezers for longer than perishable products, distribution costs are reduced. There is also greater flexibility to redirect production from one channel to another, depending on demand.
Reduced operating costs
Selling frozen food allows for more efficient inventory management and a reduction in food waste, reducing operating costs and increasing profit margins. In addition, seasonality can be less of an impact, since frozen products have a longer shelf life, contributing to the stability of the business.