The founder and CEO of Moriah, Fabiano Zettel, was a special guest at one of the meetings of Theo Braga's Leaders Council, a community that brings together more than 150 new entrepreneurs and successors from large family businesses. 

During the event, which was restricted to members of the group, Zettel spoke about socialwellness, a very strong trend in the North American market today. "Today, they have realized that taking care of their bodies is indispensable. But that alone doesn't work," said the founder of Moriah Asset. 

According to him, a first development of the realization that health requires more than just food and exercise was the emergence of supplements to improve the quality of sleep and thinking. And now there is a third movement, called social wellness. "Because even with a healthy body and mind, without living in a community, you don't have balanced health," he said.

According to Zettel, what lies behind this is the human need for a sense of belonging. "It's a human need to relate, to talk eye-to-eye, to have contacts," he said.