Norte Media was featured in an article published by InfoMoney on October 9. Founded in 2023, the holding operates in the creation of digital brands in collaboration with influencers and expects to reach R$80 million in revenue by 2025. The company is invested in by Moriah Asset and aims to position itself as a reference in brands in the digital environment, a "Unilever of the creator economy".

The report dealt, among other things, with Norte Media's business model. It provides for minority participation by influencers, who contribute to promoting the products on their channels. According to the publication, brand management, production and operations are the responsibility of the holding company, which focuses on efficiency and scalability. The strategy is aimed at generation Z consumers and prioritizes products that appeal to quality and practicality.

Among the company's main cases, cited in the text, is Guday, a brand of functional jelly beans created with influencer Manu Cit, which earned R$11.5 million in 2024. The brand is expected to grow by more than 600% in 2025. Another example is Soon, launched with Malu Borges, which focuses on natural wellness solutions.

"The plan is to launch a new brand every year in partnership with strategic influencers. We understand that this dynamic allows us to work well when products enter the market and also to learn lessons for the next launches," Gabriel Delgado, founder of Norte Media, told InfoMoney.

You can read the full article here.