In recent years, the market for natural and organic products has experienced significant growth in Brazil, driven by growing consumer awareness of the benefits of these products for health and the environment. According to Organis, the Association for the Promotion of Organic Products, in 2020 alone, with the pandemic, the market grew by 30% and reached R$5.8 billion. Last year, according to the organization's estimates, it reached R$7 billion.

This is a paradigm shift in consumer behavior, says businessman and investor Fabiano Zettel, CEO of Moriah Asset, which specializes in investments in companies in the health and wellness sector. "The number of people who have opted for products that offer a healthier and more sustainable approach has grown and, with this, so have the opportunities to create new products and businesses in areas such as food, drinks, cosmetics and cleaning products," he says. 

According to him, several factors are driving this market upwards. Firstly, the growing concern for health and well-being, which is leading consumers to look for healthier alternatives to conventional products. In addition, he says, there is greater awareness of the negative impacts of pesticides, herbicides and chemical additives present in many conventional products. And this awareness has led people to opt for natural and organic products.

In Zettel's view, given these trends, the natural and organic products market in Brazil has significant potential for growth in the coming years. "Aware of the growing demand for healthy and sustainable options, we at Moriah actively seek investment opportunities in companies that are aligned with these values, as a way of not only shaping our portfolio, but also making a positive contribution to the market and society," he says.

Find out more about our investment thesis by clicking here.