On March 19, 2025, the RBN portal and the Gazeta 24 Horas website published that Moriah Asset, a Brazilian investment company specializing in the health and wellness sector, led by entrepreneur and investor Fabiano Zettel, will be the ambassador of the CuboWellbeing journey, dedicated to the wellbeing and longevity of the Itaú Cube community. This innovation hub, which has already established itself as one of the biggest promoters of technological entrepreneurship in Latin America, celebrates its tenth anniversary in 2025.

The health and wellness sector, which generates around R$500 billion annually in Brazil, according to the Global Wellness Institute, is the focus of attention at the Itaú Cube. The Cubo Wellbeing journey aims to promote business, evaluate habits and lifestyles, as well as encourage sports and community activities. The program will include educational events, trend presentations, networking opportunities and hackathons focused on smart foods & drinks, training, races, tea and water tastings, and healthy coffees.

The initiative will feature several brands from Moriah Asset's portfolio of invested companies, such as Desinchá, Haoma, Solo Snacks, Néctar, Blub and Power Focus, reinforcing the company's commitment to promoting a healthy and sustainable lifestyle.

The full article can be read via the links below:

https://portalrbn.com.br/moriah-asset-viabiliza-primeiro-projeto-de-bem-estar-e-longevidade-do-cubo-itau/

https://gazeta24h.com/moriah-asset-viabiliza-primeiro-projeto-de-bem-estar-e-longevidade-do-cubo-itau/

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