Moriah Asset, a reference in health and well-being, has investments valued at R$1.86 billion
HIGHLIGHTS
Bloomberg Línea analyzes the growth of the company, led by Fabiano Zettel, and its impact on the wellness market
A R$2.6 million investment in Solo Snacks, acquiring 30% of the company. The aim is to accelerate the growth of the natural snacks brand, expand production and improve distribution
Highlights
The natural snacks market has been gaining strength, and Solo Snacks is consolidating itself as one of the main Brazilian brands in the sector. As published by Exame and Bloomberg Línea , the São Paulo company has just received new investment from Moriah Asset, an investment vehicle led by Fabiano Zettel, who now holds 30% of the business.
Moriah has already invested a total of R$2.6 million in Solo Snacks—the first check was for R$1.2 million for 20% of the operation, followed by another R$1.4 million for 10%, at different valuations. With this investment, the expectation is to accelerate the brand's expansion, increase production and develop new product lines, such as chickpea snacks.
Moriah Asset's investment strategy
Founded in 2019 by Zettel, Moriah Asset stands out for its investment model: it only invests in companies whose products it consumes and believes in. “Today I use everything that Moriah brands produce. If the product doesn’t convince me, there’s no discussion. I need to believe in it,” says the businessman.
In addition to Solo Snacks, Moriah's portfolio includes brands such as Desinchá, Oakberry, Les Cinq, Frutaria São Paulo and Push & Pow, among others, with valuations that already total almost R$2 billion. The total amount contributed so far by Moriah exceeds R$300 million.
The growth of Solo Snacks
Solo Snacks was founded by Anderson Misumi, who spent years perfecting his recipes before launching the first products. The brand stood out with freeze-dried fruit snacks, which retain flavor and nutrients without adding preservatives. In 2024, Solo earned R$4 million, and with the new investment, it expects to grow to R$7.5 million in 2025.
The company is already present in more than 2,000 points of sale in São Paulo, Rio de Janeiro and Minas Gerais, and now plans to expand to states in the Northeast and South. In addition, Solo is about to open its first factory in São Paulo, a significant step forward in expanding its production and optimizing distribution.
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