Moriah Asset, a reference in health and well-being, has investments valued at R$1.86 billion
HIGHLIGHTS
Bloomberg Línea analyzes the growth of the company, led by Fabiano Zettel, and its impact on the wellness market
Desinchá, Guday, Power Focus, Push & Pow, Better BE and Rowa Store are among the brands invited by the platform in this first phase
Highlights
Six investments from Moriah Asset were chosen by TikTok to participate in the launch in Brazil of TikTok Shop, its e-commerce platform integrated with the social network, on May 8 — the news was given by the websites Branding para Marcas , ABC da Comunicação , Gazeta 24h , Portal RBN and E-commerce Update . They are Desinchá, Guday, Power Focus, Push & Pow, Better BE and Rowa Store.
In addition to health and well-being, in which Moriah invests, the other segments chosen for the first phase of TikTok Shop's operation in Brazil were beauty and health, fashion, home and decoration, electronics and sports. The initiative aims to connect consumers to products in an intuitive way, leveraging the platform's engagement and the influence of content creators.
The selection of brands from Moriah's ecosystem of companies demonstrates the strength of the health and wellness market in Brazil, the twelfth most representative in the world, with growth of 7.3% per year and estimated sales of around R$550 billion, according to the Global Wellness Institute (GWI).
“One thing is certain: everyone wants to live longer and better. And this desire has been driving the health and well-being market in its most diverse aspects,” said Fabiano Zettel, CEO of Moriah.
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