The non-alcoholic beverage segment was the theme of Fabiano Zettel's debut, founder and CEO of Moriah Asset, as a columnist for IstoÉ Dinheiro , on May 20. The businessman and investor had already done a special series of articles this year about Natural Products Expo West 2025 , the largest fair for natural, organic and healthy products in the world, held annually in Anaheim, California (USA), and was invited to address the subject on a regular basis by the publication.

In his debut article, Zettel shows how non-alcoholic beverages are becoming a major global trend in the health and wellness sector, highlighting the accelerated growth of this market and its impact on the consumer industry.

One example of this transformation is the variety of launches that boost the supply of products such as beers, wines, spirits and non-alcoholic cocktails, catering to consumers concerned with well-being and balanced socialization. According to studies cited in the column, global sales of non-alcoholic beverages are expected to grow by 7% per year through 2028, adding more than $4 billion to the market annually. In Brazil, the expected expansion is even greater, reaching 10% per year, three times greater than the growth of alcoholic beverages.

According to Zettel, with a promising scenario and consumers increasingly aware of well-being trends, Brazil is positioning itself as one of the protagonists in the revolution of the non-alcoholic beverages market.

The text can be read in full here .