Moriah and Army are featured in the Radar Econômico column by journalist Pedro Gil in Veja Negócios. On July 25, the publication highlighted the purchase by the asset led by businessman and investor Fabiano Zettel of 20% of fashion tech, a pioneer in the athleisure fashion market in Brazil, for R$10 million. The money will be used mainly to support the company's expansion by opening physical stores.

According to the note, at least four new Army stores will be opened this year. With this, and the growth in sales through the online channel, which the company was born to focus on, the expectation is that annual sales will rise from the R$30 million recorded in 2023 to R$50 million in 2024. Next year, the goal is to exceed R$100 million, according to Gil.

Founded in 2018 by businessman Conrado Almeida, Army develops fitness clothing for all those seeking health and well-being, with comfort and style for everyday life. With a hybrid design, the brand's garments are made from high-quality technological fabrics to be worn both during physical activity and in casual environments.