The entry of Moriah Asset and Baraúna into Haoma, a manufacturer of gourmet chocolates with nutritional properties and sustainable production, was featured in Wednesday's edition of Pipeline, the business website of Valor Econômico, the country's most respected economic and business publication. After being published online, the story was also featured in the print edition.

The text on the website highlights the company's estimated market value of R$100 million, achieved with the entry of the new partners, and deals with Haoma's expansion plans, advised by XP in the search for investors. 

He also talks about the construction of Moriah's portfolio and the affinity of the asset's investment thesis with the lifestyle of Fabiano Zettel, its founder and CEO. "My investments have everything to do with my lifestyle. My father died at the age of 50 from his third heart attack, a smoker, when I was six, and that made me determined to be healthy for my children," Zettel told editor Maria Luiza Filgueiras.

The journalist also highlighted Haoma's business model, based on influencer marketing, which was consolidated with the entry of Juju Norremose and her husband, Sérgio Bruno, as partners of the founders, Thiago Amaral and Iana Macedo.

With the investment, Moriah's expertise in the health and wellness markets, and Baraúna's in retail, Haoma plans to open 60 of its own kiosks in Brazilian shopping centers and airports over the next five years. "We're going to start in Brazil so that we have a well-organized structure, which will allow us to then go abroad and also evaluate the franchise model," Bruno told Pipeline.