Moriah becomes a partner in Flávia Alessandra and Otaviano Costa's app
HIGHLIGHTS
Valor Econômico publishes the details of the asset manager's entry into the capital of Utreino, which develops fitness videos and wellness tips
Created with the aim of combining a healthier lifestyle with the production of high-quality, nutrient-rich chocolates, while respecting nature, Haoma gained prominence and scale very early on with the entry into the business of influencer Juju Norremose, the brand's poster girl. Producing everything from almonds to bars, the company focuses on products made only with natural, sustainably grown ingredients.
Highlights
- Functional properties
- High quality and exclusivity
- Partnership with influencer
- Sustainability with purpose
- Profile for internationalization
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Functional properties
The brand's first big hit and flagship is a hazelnut bonbon with Whey Protein, created by the company's founders, Iana Macedo and Thiago Amaral, with Juju Norremose in mind. But Haoma's portfolio also includes other items with functional properties, which contain additives such as vitamins, taurine, tyrosine, caffeine, carnitine, choline and hyaluronic acid.
- Innovation
- Functionality with flavor
- Unique value proposition
High quality and exclusivity
Haoma has a verticalized production process, frombean to bar, to guarantee the quality and purity of its products. Roasting is done at lower temperatures to preserve the natural characteristics of the cocoa grown in the south of Bahia. And all the chocolates are made with just four ingredients (nibs, cocoa butter, maltitol and soy lecithin), with no added sugar or preservatives.
- Controlled quality
- 100% natural products
- Unique purity and flavor
Partnership with influencer
The addition of Juju Norremose and her husband, Sérgio Bruno, as partners was key to giving Haoma visibility. With 1.3 million followers and high engagement, the influencer is a powerful sales driver for the brand. Her participation means high visibility for the brand, even with controlled marketing spending.
- High visibility
- Strong engagement
- Efficient marketing
- Low cost
Sustainability with purpose
All the cocoa used by Haoma in the production of its chocolates comes from certified farms and cooperatives. To be part of the company's supply chain, producers must demonstrate a commitment to providing decent working conditions for workers and to environmental sustainability.
- Social responsibility
- Environmental sustainability
- Certification of origin
Profile for internationalization
The company already has a presence in Europe, through Portugal, and plans to enter the United States. The quality of the products, with their elaborate packaging, combined with their purpose, has ensured that the brand is well received by foreigners.
- International appeal
- Presence in Europe
- Expansion plans in the USA
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