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HIGHLIGHTS
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Created from Brazilian biodiversity, Naturanic is a brand of healthy products that are 100% natural, organic, vegan, not genetically modified and with no added chemical preservatives or artificial sugars. Its purpose is to help develop the organic market in Brazil, through the purchase of raw materials and training. Launched in 2021, it will focus its sales exclusively on the US market.
Highlights
- Ultra-healthy products
- Exoticism that facilitates innovation
- Presence in the world's largest market
- Purpose linked to sustainability
Ultra-healthy products
There are many options for healthy products and brands on the American market. But Naturanic is the only one that combines all the relevant characteristics perceived by consumers as healthy: 100% natural, organic, vegan, without chemical preservatives or added sugars and non-GMO.
- Appeal to healthiness
- Attention to different niches
- Unique value proposition
Exoticism that facilitates innovation
Naturanic's proposal is to exploit Brazil's biodiversity, which is internationally recognized for its richness and exoticism. The company began by working with around a dozen raw materials from three of the country's six main biomes. But there are many more, and the combination of these makes the number of innovative product options virtually infinite.
- Differentiation through the new
- High innovation potential
- Wide range of opportunities
- Access to exotic raw materials
Presence in the world's largest market
Since its conception, Naturanic's main focus has always been the foreign market, especially the American market. The reason is size. The United States is the world's largest market in an industry that generated US$124 billion globally last year. According to a recent study, demand will continue to grow and will reach US$ 232 billion by 2030.
- Billion-dollar market
- Growing demand
- Healthiness as a trend
Purpose linked to sustainability
Naturanic aims to contribute to the sustainability of the world by helping to develop the fledgling organic food market in Brazil. To this end, it has a program called Guardians, which supports small producers from its network of suppliers in different regions of Brazil.
- Social impact
- Environmental impact
- Sustainable appeal
- Solid suppliers
Experienced executives
Flávio Fernandes and Gilberto Sampaio, co-founders of the company, have a long history in the consumer goods segment. Both spent more than 20 years as executives at the world's largest beer manufacturer, Ambev, part of the Anheuser-Busch InBev group, as well as having other professional experience.
- Experienced managers
- History in consumer goods
- Ambition of big brands
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