Exame, one of the country's most traditional and prestigious business news outlets, highlighted the R$45 million investment that Moriah Asset is making in Desinchá, a tea and beverage company focused on health and well-being. The article, published on February 9, says that the money will be used mainly to finance the company's expansion in the United States.

In addition to financial resources, the agreement also provides for Moriah to bring connections and intellectual capital to the business, helping to develop strategies and facilitating connections with other health and wellness companies already invested in by the asset.

"Desinchá is a solid, cash-generating business from the start. But we can help them in other ways, with valuable connections and resources to accelerate expansion at a time when capital structure is important," says entrepreneur and investor Fabiano Zettel, CEO and founder of Moriah Asset.

Desinchá began the process of internationalization before the pandemic. But until now, it had seen its presence in the American market as an exploratory exercise. With the lessons learned since then, the decision was made to take a bigger, more planned step. Today, sales in the United States represent between 5% and 7% of revenue. With the new investment, the goal is to reach 30% by 2026.  

In addition to expanding in the United States, Desinchá will also use the funds to expand its portfolio and physical presence in liquid beverage retail. Today, in addition to dry teas sold in sachets, it only has Desinchá Supermate. To do this, it is building its own factory, which is due to start operating in the second half of this year. With around 3,000 square meters of floor space, the unit will have the capacity to produce around 1 million cans a month. "It's a very large project and much more capital intensive," Daniel Lana, partner and Chief Strategy Officer (CSO), told Exame.

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