The R$100 million investment made by Moriah Asset, owned by businessman and investor Fabiano Zettel, in Oakberry, owned by Georgios Frangulis, was prominently reported by Exame and Brazil Journal (BJ) on Wednesday 22nd. The money, as pointed out by the two publications, among the most important in business coverage in the country, will be used mainly in the international expansion of the lifestyle brand, synonymous with practical, fast and healthy food with açaí-based products.

With the investment, the largest ever made by Moriah, Oakberry plans to buy back franchises and open new stores in some of its main markets abroad. The aim of the buyback, according to the article in BJ, written by Pedro Arbex and Geraldo Samor, is both to increase revenue and to ensure greater control over the consumer experience with the brand.

Fabiano Zettel told Exame reporter Guilherme Guilherme that buying a stake in Oakberry had been a long-held dream of his for at least five years. "I really admire the brand," said Zettel in an interview with the magazine. According to him, with the integration of the company into the Moriah ecosystem, a series of synergy possibilities are already being mapped out, including the creation of an açaí tea with Desinchá.

Read the full articles here and here.