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HIGHLIGHTS
The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel
Highlights
Healthy fast food
Founded in 2016, Oakberry is a pioneer in the healthy fast-food segment. Its product line and business model was designed from the outset to offer natural, nutritious and tasty food, combining açaí and ingredients such as banana and granola with organic honey, chia and whey protein, in a quick and practical way, considering that time and health are key to quality of life.
Stronginternational presence
In its second year of operations, in 2018, Oakberry landed in the United States and Australia, with stores in Orlando and Sydney. Since then, it hasn't stopped growing in the international market. Today, it has hundreds of stores in more than 45 countries, where around 70% of its revenue comes from, and it continues to expand.
Life style proposal
In addition to açaí-based products, Oakberry is now a lifestyle brand, with investments in sports ranging from motor racing to tennis and a product line that includes caps, T-shirts, sweatshirts and mugs, among other products. The new launches benefit from the company's image and credibility, which has built a loyal community around it.
Sustainable production chain
In 2021, Oakberry began a project to verticalize production, including the construction of a factory to produce its own açaí, which opened in 2022, and the structuring of a network of suppliers of the fruit, in accordance with the best socio-environmental sustainability practices on the market.
HIGHLIGHTS
The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel