Oakberry

Health and well-being

Sector:

Health and well-being

Learn more about the company

Oakberry is a lifestyle brand created by entrepreneur Georgios Frangulis from acai-based foods. A global leader in franchising in the healthy fast-food segment, the company stands out not only for the quality of its products and the promotion of fast, tasty and nutritious food, but also for its aim of contributing to the structuring of the açaí production chain in a sustainable way.

Highlights

  • Healthy fast food
  • International presence
  • Life style proposal
  • Sustainable production chain

Healthy fast food

Founded in 2016, Oakberry is a pioneer in the healthy fast-food segment. Its product line and business model was designed from the outset to offer natural, nutritious and tasty food, combining açaí and ingredients such as banana and granola with organic honey, chia and whey protein, in a quick and practical way, considering that time and health are key to quality of life. 

  • Speed
  • Quality and taste
  • Pioneering business model

‍Stronginternational presence

In its second year of operations, in 2018, Oakberry landed in the United States and Australia, with stores in Orlando and Sydney. Since then, it hasn't stopped growing in the international market. Today, it has hundreds of stores in more than 45 countries, where around 70% of its revenue comes from, and it continues to expand.

  • Strong international presence
  • Room for further growth
  • Revenue diversification

‍Life style proposal

In addition to açaí-based products, Oakberry is now a lifestyle brand, with investments in sports ranging from motor racing to tennis and a product line that includes caps, T-shirts, sweatshirts and mugs, among other products. The new launches benefit from the company's image and credibility, which has built a loyal community around it.

  • Expandable product range
  • Identity and emotional connection
  • Loyalty and engagement

‍Sustainable production chain

In 2021, Oakberry began a project to verticalize production, including the construction of a factory to produce its own açaí, which opened in 2022, and the structuring of a network of suppliers of the fruit, in accordance with the best socio-environmental sustainability practices on the market.

  • Sustainable appeal
  • Positive socio-environmental impact
  • Supply guarantee
  • Expansion platform

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