Practicality

One of Feed Me Up's main attractions is the possibility for customers to buy carefully prepared lunchbox kits, with precisely balanced nutrients, for an entire week. The order is delivered frozen, in 300g and 500g portions, which can be heated in a bain marie or in the microwave. The packaging is vacuum-packed to facilitate storage and save space.   

• Lunch box kits
• Quick and easy preparation
• Various sizes
• Practical packaging

A varied and balanced diet

The company's menu is all designed by nutritionists so that customers can maintain or adopt a rich and balanced diet, without looking like a diet. There are over a hundred options, ten of which are vegan. On the website, each item comes with a description and a detailed nutritional table.

• More than a hundred items
• Menu created by nutritionists
• Vegan options
• Nutritional table

Food that doesn't look like a diet

Feed me up has a menu with sophisticated dishes and gourmet recipes. It also uses a series of processes to maintain the taste, nutrients and integrity of the food. The combined oven and deep-freezing, for example, help prevent frozen meals from accumulating water at the bottom once they have been heated, and guarantee the quality of the product.  

• Gourmet recipes
• Combination oven
• Deep-freezing
• Preserved nutrients

Scalability

The company was structured on the basis of selling customized meals to clients of nutritionists and sports medicine and/or slimming clinics in São Paulo. But it also has a website for direct sales and plans to explore a series of new self-service channels in São Paulo and other cities, replicating the original model.

• Consolidated clientele
• Room to grow online
• Self-service channels
• Geographical expansion