Moriah becomes a partner in Flávia Alessandra and Otaviano Costa's app
HIGHLIGHTS
Valor Econômico publishes the details of the asset manager's entry into the capital of Utreino, which develops fitness videos and wellness tips
Feed me up is a brand dedicated to healthy eating. It produces and delivers dishes, snacks and portions so that customers can maintain a balanced, nutritious and tasty diet on a daily basis, based on high-quality ingredients at an affordable price. Its portfolio includes more than a hundred dishes, including meat and vegan options, as well as gourmet lunch kits for a week, which can be customized.
Highlights
- Practicality
- A varied and balanced diet
- Food that doesn't look like a diet
- Scalability
Practicality
One of Feed Me Up's main attractions is the possibility for customers to buy carefully prepared lunchbox kits, with precisely balanced nutrients, for an entire week. The order is delivered frozen, in 300g and 500g portions, which can be heated in a bain marie or in the microwave. The packaging is vacuum-packed to facilitate storage and save space.
- Lunch box kits
- Quick and easy preparation
- Various sizes
- Practical packaging
A varied and balanced diet
The company's menu is all designed by nutritionists so that customers can maintain or adopt a rich and balanced diet, without looking like a diet. There are over a hundred options, ten of which are vegan. On the website, each item comes with a description and a detailed nutritional table.
- More than a hundred items
- Menu created by nutritionists
- Vegan options
- Nutritional table
Food that doesn't look like a diet
Feed me up has a menu with sophisticated dishes and gourmet recipes. It also uses a series of processes to maintain the taste, nutrients and integrity of the food. The combined oven and deep-freezing, for example, help prevent frozen meals from accumulating water at the bottom once they have been heated, and guarantee the quality of the product.
- Gourmet recipes
- Combination oven
- Deep-freezing
- Preserved nutrients
Scalability
The company was structured on the basis of selling customized meals to clients of nutritionists and sports medicine and/or slimming clinics in São Paulo. But it also has a website for direct sales and plans to explore a series of new self-service channels in São Paulo and other cities, replicating the original model.
- Consolidated clientele
- Room to grow online
- Self-service channels
- Geographical expansion
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