Pioneering spirit and versatility 

The company is a pioneer in exploring the athleisure trend in the Brazilian market. The result of more than 15 months of market research to understand the public's taste in terms of types of fabrics, prints, colors and models, the brand's products have style, comfort and versatility as their main characteristics.

• Pioneering
• Style with comfort
• Versatility
• Functionality

‍Priceand high quality

Army works with the best raw material suppliers in Latin America to deliver premium products to its customers. But the price of the brand's pieces is affordable.

• Quality
• Premium products
• Affordable prices

‍Digital native brand

Initially sold only through the online channel, Army is a digitally native vertical brand (DNVB). From the outset, it focused its marketing actions on influencers and the strong production of content for social networks, with the aim of creating a sense of community among customers. Today, it has hundreds of thousands of followers on Instagram. 

• Reach 
• Engagement
• Relationships
• Cost efficiency

Franchise expansion

Army was born in the digital world, but has been expanding into the physical world as a way of offering a more complete brand experience to customers. The model chosen was franchising, both in Brazil and abroad (in the future). In all cases, however, the brand has control of the business, with at least a 51% stake, and the operation is entrusted to franchisees.

‍

• Multi-channel operation
• Brand experience
• Operation control

Profile for internationalization

The company has always been inspired by international brands to define its style and has prepared its entire supply chain to meet the specific legal requirements of other countries. In the coming years, the brand plans to expand its international operations, which are currently restricted to Australia, where it has an online operation, to other countries as well.

• International style
• Prepared suppliers
• Experience in Australia