Freeze

Health and well-being

Sector:

Health and well-being

Learn more about the company

Launched in 2023, Freeze is a healthy fine ice cream company, free from gluten, sugar and lactose. Designed to cater for both people with dietary restrictions and those looking for a healthier lifestyle without sacrificing taste, it is committed to innovation and customer experience to grow on four main fronts: delivery, physical stores, restaurants and selected emporiums, in cities such as São Paulo and Rio de Janeiro.

Highlights

Highlights

  • Inclusive properties
  • High quality and innovation
  • Customer experience
  • Sustainability with purpose
  • Profile for expansion

Inclusive properties

Freeze offers a variety of ice creams made without gluten, sugar or lactose, but which retain the taste and quality of traditional ice creams. It currently has 24 flavors, including vegan options that can be eaten even by babies and pets.

  • Innovation in flavors
  • Inclusivity and diversity
  • Unique value proposition

‍Highquality and innovation

With its roots in artisanal methods and the support of experienced market professionals, Freeze develops ice creams that meet taste and texture expectations without compromising health. Part of the product line is fixed, the other rotating. In addition to ice cream and popsicles, the brand has hot and baked sweets such as brownies, cookies and petit gateau.

  • Quality craftsmanship
  • Inclusive products 
  • Variety of flavors

‍Customer experience

Under construction, the Freeze concept store in São Paulo has been designed to offer customers a unique and immersive experience, with instagrammable spaces and a variety of interactive products, such as vending machines with ice cream toppings and baby and pet-friendly areas.

  • Interactive concept store
  • Product customization
  • Modern and welcoming atmosphere

Sustainabilitywith purpose

Freeze adopts sustainable practices in its operations and production, avoiding the use of plastics and promoting recycling. The brand emphasizes a healthy and conscious lifestyle, offering products in eco-friendly packaging and reducing the use of environmentally harmful materials.

  • Environmental responsibility
  • Recyclable packaging
  • Commitment to sustainability

Profile for expansion

With delivery operations, its own stores and partnerships with renowned restaurants and emporiums, Freeze is in a position to build a strong brand and expand its physical and online reach, organically or through partnerships and franchises.

  • Planned expansion
  • Strategic partnerships
  • Various sales channels
  • High growth potential

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