Moriah Asset is taking part in Natural Expo West, the world's largest trade fair for natural products, in the United States until March 16, with Naturanic. The Brazilian start-up, known for its healthy and delicious snacks made with 100% natural and organic ingredients, recently received a US$ 2 million investment from the asset and is now looking for clients in the American market to accelerate its expansion plan.

For Moriah, the event is an opportunity to keep up with trends in the health and wellness market, expand its network of contacts and eventually identify companies to invest in. In addition, says Fabiano Zettel, CEO and founder of Moriah, it is a way of giving institutional support to the investments and giving confidence to the market, showing the extent of the partnership.

"Our investment thesis is the formation of an ecosystem in the health and wellness and media sectors, with companies seeking synergies with each other," says the entrepreneur and investor. "That's why our presence here is relevant. It's a way of showing our commitment and the possibilities opened up by this partnership, which go far beyond the financial contribution."   

In addition to Naturanic, Desinchá, another Moriah company that is expanding in the United States, is also taking part in the fair. Eduardo Vanzak and Lohran Schmidt, partners in the company that produces teas and other healthy drinks, were at the Naturanic stand and met Zettel.