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HIGHLIGHTS
The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel
Highlights
Be OOH was born with the understanding that, in a globalized world in constant movement, airports are the epicenter of attention for travelers, businesspeople and tourists. Traditional media have their place, but OOH(Out of Home) media in airports presents a unique opportunity for brands to connect with their audience.
In spaces where waiting and attention are guaranteed, communication via airport media has become an indispensable strategy for reaching high-value consumers. Be OOH integrates technology, content and advertising to make the traveler's journey more informative, enjoyable and valuable. In this way, it builds brands by enriching the experience of its audience.
Be offers relevant spaces throughout the traveler's journey, from the transfer to the airport to disembarkation, including parking, check-in, the departure lounge and the boarding queue. The focus is on enhancing the travel experience, making it more informative and enjoyable.
Be OOH is present in the main Brazilian airports, in the cities of São Paulo (Congonhas), Rio de Janeiro (Santos Dumont), Brasília, Fortaleza, Curitiba and Porto Alegre. More than 7 million passengers pass through the terminals in which it operates every month, a quarter of them company executives, as a decision-making power.
HIGHLIGHTS
The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel