Moriah becomes a partner in Flávia Alessandra and Otaviano Costa's app
HIGHLIGHTS
Valor Econômico publishes the details of the asset manager's entry into the capital of Utreino, which develops fitness videos and wellness tips
Highlights
Desinchá began its career in an ancient and global market: teas. But since it was founded, it has adopted an innovative stance. Especially in the Brazilian market, where per capita consumption is still small compared to coffee or other countries in the region, but growing at a rapid pace. As well as products with taste, quality and a healthy appeal, from the outset the brand has invested in a strong marketing strategy on social media, with celebrities and digital influencers.
The quality of the products and the marketing strategy have allowed the company to grow at a rapid pace. In just a few years, the company has become one of the three largest tea companies in Brazil, with a presence in more than 20,000 points of sale, as well as online. Monthly production is currently counted in tons and in the millions of sachets.
Following the success of the tea range, Desinchá quickly expanded its production and product portfolio. Today, it also sells coffee, organic natural cosmetics, food supplements, propolis and other healthy and natural compounds, as well as free and paid courses through the Desinchá Academy. To act as an umbrella for new businesses, the Novu Group was created.
Desinchá operates mainly in Brazil, but it started down the path of internationalization very early on. Today, it exports its products to the United States and Europe.
Friends since business school in Belo Horizonte, Minas Gerais, Eduardo Vanzak and Lohran Schmidt founded the company when they were still young, just over 20 years old. But both already had experience and a passion for entrepreneurship. When they came up with the idea to create Desinchá during a trip to Silicon Valley in California to take part in an event on technology and innovation, Vanzak owned a clothing brand and Lohran a digital marketing agency. The experience contributed to their success.
HIGHLIGHTS
Valor Econômico publishes the details of the asset manager's entry into the capital of Utreino, which develops fitness videos and wellness tips