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HIGHLIGHTS
The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel
Desinchá is a health and wellness company that sells drinks, such as teas and coffees, and food supplements, such as collagen capsules and vitamin gummies, as well as melatonin capsules, propolis and other healthy and natural compounds. Founded in 2017, the company now has operations in Brazil, the United States and Europe, selling products with irresistible flavors for those who cultivate healthy habits.
Highlights
- Innovation in an age-old market
- Accelerated growth
- Expanding product range
- From Brazil to the world
- A natural talent for entrepreneurship
Innovation in an age-old market
Desinchá began its career in an ancient and global market: teas. But since it was founded, it has adopted an innovative stance. Especially in the Brazilian market, where per capita consumption is still small compared to coffee or other countries in the region, but growing at a rapid pace. As well as products with taste, quality and a healthy appeal, from the outset the brand has invested in a strong marketing strategy on social media, with celebrities and digital influencers.
- Healthy appeal
- Tasty blends
- Influencer marketing on social networks
Accelerated growth
The quality of the products and the marketing strategy have allowed the company to grow at a rapid pace. In just a few years, the company has become one of the three largest tea companies in Brazil, with a presence in more than 20,000 points of sale, as well as online. Monthly production is currently counted in tons and in the millions of sachets.
- Among the country's leaders
- Presence in thousands of points of sale
- E-commerce
Expanding product range
Following the success of the tea range, Desinchá quickly expanded its production and product portfolio. Today, it also sells coffee, organic natural cosmetics, food supplements, propolis and other healthy and natural compounds, as well as free and paid courses through the Desinchá Academy. To act as an umbrella for new businesses, the Novu Group was created.
- Drinks, such as teas and coffees
- Organic natural cosmetics
- Food supplements
- Free and paid courses
From Brazil to the world
Desinchá operates mainly in Brazil, but it started down the path of internationalization very early on. Today, it exports its products to the United States and Europe.
- Presence in the United States
- Presence in Europe
A natural talent for entrepreneurship
Friends since business school in Belo Horizonte, Minas Gerais, Eduardo Vanzak and Lohran Schmidt founded the company when they were still young, just over 20 years old. But both already had experience and a passion for entrepreneurship. When they came up with the idea to create Desinchá during a trip to Silicon Valley in California to take part in an event on technology and innovation, Vanzak owned a clothing brand and Lohran a digital marketing agency. The experience contributed to their success.
- Men of the Year by GQ Magazine
- Endeavor Entrepreneurs
- Forbes Under 30
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