Exame, one of Brazil's leading business titles, published a report on Thursday about the entry of Moriah Asset into the partnership of Push & Pow, a brand of natural energy drinks aimed mainly at young people and women. As well as discussing the investment, the article, signed by reporter Marcos Bonfim, talks about the company's expansion plans.

In addition to the R$4 million paid for a slice of the business, one of the points highlighted by the report is Push & Pow's prospect of increasing sales of its main energy drink, Pow, by more than 11 times. Until recently, due to working capital constraints, the company had been ordering batches of 40,000 cans of the drink. With the injection of capital, it will be able to buy batches of 500,000 cans and speed up the brand's expansion process in the country.

Fabiano Zettel, CEO of Moriah Asset, described Push & Pow's proposal as innovative, in a segment with high growth potential, in line with the main trends in beverage and food consumption around the world. "It makes perfect sense within our portfolio of invested companies, not only because of the potential profitability, but also because of the possibility of a series of synergies," he said.

As well as being published in Exame, the news also appeared in a number of other media outlets, including Money Report, ABC da Comunicação and Canal Executivo.