Innovative proposal and loyal audience

Frutaria São Paulo innovated in 2007 by launching a restaurant model aimed at those looking for healthy food, inspired by the juice houses of Rio de Janeiro, but with a more elaborate menu and atmosphere. Since then, the chain founded by Claudio Carotta, Carlos Carotta, Eduardo Landim and Marcos Maria has won over a captive audience and opened more than a dozen units, driven by the increasingly strong trend in big cities to seek well-being. To this day, it has practically no competitors in its market segment. 

• Innovative model
• Loyal audience
• Alignment with new trends

Extensive and tasty menu

The menus at Frutaria São Paulo and Empório Frutaria have a wide variety of healthy and tasty items to please all kinds of palates. Prepared by chefs such as Adriana Cymes and Luciane Recco, they mix the simplest ingredients with the most sophisticated. At Emporio Frutaria, more complex dishes predominate. At Frutaria, in addition to the dishes, there is a wider variety of snacks. 

• Wide range of options
• Unique, signature dishes
• Simplicity with sophistication

Attentive to new demands

In addition to healthy eating, Frutaria São Paulo and Empório Frutaria are also attentive to other new demands from society. Their stores have access and toilets adapted for people with reduced mobility; bike racks to cater for people who train or choose alternative means of transportation, and special spaces for customers to bring their pets. 

• Accessibility
• Bicycle rack
• Pet friendly‍

Hybrid business model

Emporio Frutaria's main activity is selling healthy meals on site. But the chain's units also have an area where more than 1,500 items of healthy food brands are sold, mainly from small producers. 

• Restaurant
• Emporium
• Extra revenue and flow