Beauty and health
The health and beauty market is one of the largest in the world and has been boosted by the entry of brands owned by influencers in the sector and by new trends, such as vegan products, developed without mistreatment of animals. In Brazil, the high demand, coupled with the proximity to the public and the ease of communication on social networks, has allowed celebrities from the digital world to earn hundreds of millions of reais with their own brands.
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Beauty and health
Digital influencer Yasmin Brunet's vegan beauty brand
SCENARIO
Influencers are the new stars of the market, which continues to expand
Digital influencer Yasmin Brunet's vegan beauty brand
HIGHLIGHTS
Influencers are gaining ground in the beauty and health sector all over the world. They are the new stars of a market that is diversifying with new trends, such as veganism, and continues to grow year on year.
Expanding market
Brazil's beauty and health market, despite already being the fourth largest in the world and representing 4% of GDP, continues to expand. In 2021, it was 124.5% and, according to Statista estimates, it should exceed R$130 billion by 2026.
New stars
The sector is known for having strong, traditional brands. But the internet has facilitated the rise of new entrants, especially influencers in the sector. These are digital celebrities with credibility among millions of loyal followers.
Digital channels
The internet has not only made it easier to publicize and build new brands, but it has also become an important channel for sales and the dissemination of new trends. Veganism, for example, is one of the new niches driven by the internet.
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