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HIGHLIGHTS
The leading business publication details the operation that resulted in the 28th brand to receive funds from the group founded by Fabiano Zettel
Yasmin Beauty is the vegan beauty brand of digital influencer Yasmin Brunet, who has more than 3.6 million followers on digital platforms such as Instagram. Young, feminine, beachy and healthy, the brand has a line for hydration, shine, alignment, softness and hair restructuring; a line of oils for skin hydration and a line of vitamins for nails, hair and skin.
Highlights
- Vegan, a growing beauty niche
- Influencer with a loyal audience
- Expanding product range
Vegan, a growing beauty niche
The market for vegan beauty products is growing rapidly around the world. A study by MarketGlass indicates that it should expand by at least 5% a year until 2027. As a result, this industry's turnover will reach US$ 21 billion annually. Among the fastest growing markets are China, the United States, Japan and Canada. But Brazil is also following the trend with brands of natural products that are against animal cruelty, such as Yasmin Beauty.
- Pioneering brand
- New and expanding market
- Global trend
Influencer with a loyal audience
Yasmin Brunet is one of Brazil's biggest beauty influencers. She has over 3.6 million followers on Instagram and is also present on other social networks. Young, beautiful and beachy, she has a strong appeal to the consumer public of the product lines she sells.
- Strong presence on social media
- Proximity to the public
- Audience of millions
Expanding product range
The brand began in early 2022 with a hair treatment oil. With the great reception in the market, bath lines and vitamins for the skin, nails and hair were subsequently launched. But there is still a wide range of possible products within the beauty market, and the company plans to increase the number and pace of launches.
- Good performance with few products
- Wide range of potential launches
- Accelerating pace of expansion
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