Vegan, a growing beauty niche

The market for vegan beauty products is growing rapidly around the world. A study by MarketGlass indicates that it should expand by at least 5% a year until 2027. As a result, this industry's turnover will reach US$ 21 billion annually. Among the fastest growing markets are China, the United States, Japan and Canada. But Brazil is also following the trend with brands of natural products that are against animal cruelty, such as Yasmin Beauty.

• Pioneering brand
• New and expanding market
• Global trend

Influencer with a loyal audience

Yasmin Brunet is one of Brazil's biggest beauty influencers. She has over 3.6 million followers on Instagram and is also present on other social networks. Young, beautiful and beachy, she has a strong appeal to the consumer public of the product lines she sells.

• Strong presence on social media
• Proximity to the public
• Audience of millions

Expanding product range

The brand began in early 2022 with a hair treatment oil. With the great reception in the market, bath lines and vitamins for the skin, nails and hair were subsequently launched. But there is still a wide range of possible products within the beauty market, and the company plans to increase the number and pace of launches. 

• Good performance with few products
• Wide range of potential launches
• Accelerating pace of expansion

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