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Moriah Asset is a Private Equity

which invests in the wellness segment.

We are not a traditional investment fund: we are smart money that builds the future of well-being.

Investment thesisPortfolio companies
About Moriah
in the wellness market
We support founders with vision and energy, offering more than financial resources: we deliver strategy, network and structure to scale.

Our

Ecosystem

Do you have
a company
‍andare you looking for investment?

If you lead a company with traction and
are looking for a strategic partner to scale,
send your pitch.

Submit Pitch

media highlights

Moriah's work has been recognized by media outlets such as Exame, Brazil Journal and Veja.

7/1/2025
Moriah Asset brings Emporio Frutaria to BH

The first unit of the chain of healthy food restaurants in the capital of Minas Gerais will operate at Shopping Botânico

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7/2/2025
Moriah Asset invests in WeProtein

Newly launched startup operating in the food supplements and protein smoothies market, with physical stores

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7/8/2025
"Tastier than a McDonald's cone"

Brazil Journal highlights ambition of SuperSoft project, new protein ice cream brand invested in by Moriah Asset

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7/1/2025
Protein ice cream is Moriah Asset's new bet

SuperSoft is the first brand created from scratch by Fabiano Zettel's investment vehicle

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7/8/2025
Moriah Asset launches its own ice cream brand

The business plan for the new brand, called SuperSoft, foresees the opening of 20 stores, starting in São Paulo

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7/1/2025
Rowa reinforces capital with contribution from Moriah Asset

Athleisure fashion company plans to expand operations with men's line and eight new physical stores

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